The invite that Apple sent out for its unveiling event on the 12th of September is actually quite revealing given the simplicity of the design. Though it just says 12 in bold, there is a shadow of what looks like a 5, implying that the new iPhone is indeed going to be called the iPhone 5. With launches from Nokia, Amazon, and Motorola behind them, analysts, critics and experts in the tech world are looking forward to Apple’s launch and this one is sure to be the biggest among all. As the date draws near, everyone is expecting something unique from the iPhone, and this is raising expectations all around.
Since the iPhone was first released, it always had that extra trick up its sleeve that surprised everyone. The first iPhone was the first smartphone to gracefully combine a large touch screen with a seamless web browsing experience. The iPhone 3G came with the AppStore and then moved onto a display that was superior to any other phone in the market. With the iPhone 4S, Apple gained a significant marketing edge with Siri, the voice assistant that was unique to it at the time.
With each release, the iPhone was always ahead of the game but this time the situation is quite different as the latest Android phones, especially the ones that run 4.1 (Jellybean) are as smooth as the iPhone to use and some are more powerful than it. They also feature the fastest connectivity option i.e. 4G LTE and voice recognition systems that are superior to Siri. Even Windows Phone 8 looks like it can offer stiff competition and though the iPhone’s sales have been through the roof, perhaps the time has come for it to come up with something unique if it has to retain its position.
The new iPhone is expected to offer newer features to the tune of a larger display, a faster processor, LTE capabilities and NFC technology if the developer conference is anything to go by. It will definitely retain the closed ecosystem and maintain the restrictions that make its usage very simple but that will hardly make it stand out from the crowd because the existing versions already feature that. The company’s late founder Steve Jobs always ended conferences with “one more thing” which usually ended up revealing something surprising but that might not happen this time unless there is something Apple is keeping close to itself.
