Nokia and Microsoft have been in the news for more reasons than one. Just recently Nokia launched two new phones in its Windows phone line-up. Comprising of the Lumia 820 and the Lumia 920, Nokia are cautiously attempting to make their way into the smartphone ladder. However, lately both Nokia and Microsoft haven’t been getting their promotional events right. These mishaps started ever since Microsoft decided to drop the “Metro” tag from the Windows Phone OS. This not only invited unnecessary criticisms but also put a black mark on the product’s promos, as the Metro name was quickly catching up among fans and consumers.
This wasn’t the end of things for Microsoft and Nokia. Those who attended the event which saw the release of two new Lumia phones would agree. The Finnish company clearly focussed on the strengths of the two phones (no surprise there) in what seemed to be a perfectly directed media campaign. One of the most hyped features on the new handsets was the PureView Camera. Nokia claims that this camera boasts of boosted Optical Image Stabilization (OIS), a technology capable of counteracting a shake that occurs when an image is clicked while the lens is moving. Nokia even claimed that this new technology was 50% more effectual than some of the high end cameras selling today. However Nokia’s attempt at highlighting their strengths took a twist, when the promotional videos showcasing the technology had a reflection in them, indicating that the video had been shot by a normal camera and not the cell phone’s camera.
Nokia, had to take responsibility for its mistake and admitted that it had to simulate the video in order to demonstrate the new OIS technology. The company’s spokesperson, Heidi lemmetyinen stated that Nokia apologizes for the confusion caused, and added that a disclaimer should have been posted earlier indicating that the video was not shot on a Lumia phone. To compensate for its mistake the company uploaded another video (this time, shot on the Lumia 920) showing, how the technology functions in real time. Nokia said that the difference is apparent, but a little transparency from the company’s side is also required. One thing is clear: Both Nokia and Microsoft are very wary of the existent competition and it remains to be seen how mistakes both these companies commit before they begin to market these products around the world.
