On Wednesday in New York, and simultaneously around the world, the new BlackBerry Z10 smartphone was revealed. Heralded by company executives as “the most important phone in the company’s history,” RIM hopes the BlackBerry Z10 will help restore the company to its former position atop the smartphone marketplace. In the past RIM was content to ignore successful trends in the mobile marketplace, sticking staunchly to product designs and features which were growing out of favor. This time around, RIM is wisely copycatting the moves of their successful competitors.
And right out of the gate, their new Z10 handset will deliver the BlackBerry 10 operating system for the first time in a smartphone. But to be successful in today’s incredibly competitive smartphone market, if you cannot compete head-to-head with the best-selling Samsung Galaxy S III and Apple iPhone 5 smartphones, you are nothing more than an also-ran. Let’s take a look at the specifications we do know about this highly anticipated smartphone which will launch in the US in March.
Retiring their RIM name they have held since 1984, the new company will be named BlackBerry. This shows a full devotion to their mobile handset lineup as the entire focus of the company, and the Z10 smartphone compares more than favorably with the big two. The Z10 offers a 4.2 inch screen, the iPhone 5 a 4.0 inch screen and the Galaxy S III display runs 4.8 inches. Displays simply have to be at least 4.0 inches currently, and the Z10 gets a passing grade here.
But displays really have to be about resolution and clarity, and the Z10 exceeds the pixel density and resolution offered by the GS III and iPhone 5. The Samsung Galaxy S III offers a generous 306 ppi pixel density, and the best-selling iPhone 5 offers a pixel density of 326 ppi. When you look at pixels per inch on a smartphone, anything over 300 ppi is going to deliver outstanding resolution and clarity. The Z10 wins this battle, delivering an impressive 356 ppi. Overall resolution runs 768 x 1,280 pixels on the handset, versus 720 x 1,280 for the Galaxy S III and 640 x 1,136 pixels on the Apple iPhone 5.
The Z10 also doubles the amount of RAM memory delivered by both the Galaxy S III and iPhone 5, with 2.0 GB pre-installed. All three of the handsets offer an 8.0 megapixel camcorder and front facing chat cam, with the Z10 delivering 16 GB of built-in storage. Both the BlackBerry Z10 and the Galaxy S III provide a microSD slot for storage expansion, whereas the iPhone 5 does not. Launching in March in the United States under multiple wireless carriers, you can expect an on contract price tag of approximately $149.