Hankii Yoon, a Samsung executive at the Mobile World Congress has said that the best way for a company to survive in a market is by butchering its older products. He was actually referring to how the new Samsung Tablets will replace the older, outdated ones. Samsung was the first to demonstrate a Windows 8 powered tablet at the MWC. Clearly Samsung has made its intentions clear, by exploring newer and better platforms, it hopes to achieve its final goal: beat Apple in market share. Samsung has produced Windows tablets before but this new tablet packs both performance and promise. Will it compete on an equal field with the iPad?
The iPad is certainly not going anywhere. Its huge popularity, millions of apps to choose from and its dominance in market share ensure that it stays at the summit, at least for now. The only competition for the iPad till date has been from Android. The use of the word ‘competition’ would actually be speaking high of Android tablets. Till date, there hasn’t been a single Android tablet that has proved it can compete effectively against the iPad on all counts. However, all this might change with the arrival of Windows 8. There are a few key areas where Microsoft’s new platform must improve in order to beat the iPad.
First of these aforementioned areas is apps. Both Android and iOS have a plethora of apps. Although Microsoft was the second fastest to reach the 50,000 app mark, it has a long way to go in terms of reaching the levels it is aspiring for. Microsoft could also develop a marketing strategy to sell these apps in a polished manner.
Following the development of apps, Microsoft needs a strong presence in the enterprise and corporate sector. The iPad is like candy to the corporate atmosphere. There are two underlying reasons that govern this preference; the iPad is a stable, secure and a worthy product and in comparison, Android tablets have a large variety in both the operating system (the version) and the vendors as such, that corporate are unable to favour a certain vendor.
Next on the list is the backward compatibility. This is where Windows possesses its greatest advantage. The ability to run older programs i.e. the applications which have been designed on older operating systems is something that is restricted to Windows only. A live example is MS Office. Lastly, is the compatibility with the keyboard and mouse. The iPad is compatible with neither of the two. Android on the other hand has restricted compatibility. The Windows platform is compatible with both the mouse and the keyboard, thus making it a complete mobile computer.
Improvement on the above mentioned areas could ensure that Windows tablets reach the summit of the tablet market, but it needs to pull up its socks even further to do that.