Back in 2007, Apple’s marketing strategy took advantage of the problems of smartphone giants like Nokia and Blackberry and pushed the iPhone to be the most popular smartphone ever. The first smartphone in the Samsung’s Galaxy line was released in 2010, much after Apple’s first iPhone launch.
Global carriers from all around the world have been marketing the new Galaxy S III vigorously and are positive that the sales of the new Galaxy would surpass Galaxy S II’s record sales. The South Korean smartphone manufacturing giant itself expects the Galaxy S III to outperform S II by a remarkable margin as the phone is gradually launched all over the globe. A London based market analyst, Fransisco Jeronimo was quoted saying that although Galaxy S III’s unprecedented pre-orders were expected, its real challenge would begin when Apple launches its counterpart later in Q3. Samsung already enjoys an edge over Apple, with the Galaxy SII catapulting the company’s market share to a staggering 30.6 percent, as compared to Apple’s 24.1 percent.
Buy the Samsung Galaxy S II starting at just one penny.
The legal battles and mud-slinging have been never ending for Samsung and Apple, with both the companies accusing each other of patent infringements. To draw level with its competitors, Apple proposes to shred its own “perfect hand-held device size” idea and incorporate a bigger screen in its upcoming follow-up of the iPhone 4S. According to the Senior Vice President of Samsung’s Media Solution Center, T.J. Kang – Samsung, on the other hand, plans to better its content services and provide an improved and sophisticated user experience.
This time around, the South Korean giant has gone all out with the modifications and improvements in the Galaxy S III over the Galaxy S II, which became the base of legal conflicts because of the parallel-running similarities with Apple’s iPhone. Samsung’s very own version of Apple’s Siri, S Voice is bound to be a subject of controversy when the smartphone releases.
The Galaxy S III will be gradually launched all over the world via 296 service providers by the end of Q2. The pricing of the Galaxy S III is contract-dependent, with Vodafone marketing the phone at a rate of just under $300 with an yearly contract. The promotion/advertisement campaign supporting the launch has been extensive and the company looks forward to the London Olympics to catalyze the sales of the smartphone. Buy the Samsung Galaxy S II starting at just one penny.
