Nokia has seen both sides of the coin when it comes to market share. Back in 2002, the Finnish company under CEO Jorma Ollila had 35% of the market share in the U.S. A recent study indicated that the company’s Symbian smartphones possess only 1.5% of the market share in the U.S. One of the prime reasons for Nokia’s fall was the iPhone. Nokia’s refusals to accept and learn from Apple’s revolutionary take on smartphones eventually lead to the company’s current situation. At the moment, Nokia is in such dire straits that only T-Mobile carries a Nokia handset on contract.
Nokia recent changes in management and product strategy have been taken in hope of regaining the lost position that in once held in the market. Although the release of its WP powered phones, the Lumia 800 and the Lumia 710 weren’t smash hits as Nokia expected, they are a still a good start.
Expected to arrive in the second week of January, the Nokia 710 would be an economical purchase. With a 1.4 GHz processor, a 3.7” screen and a 5 MP camera (720p video recording), the phone is priced at $49.99 on contract. Nokia has always targeted the mass market and the Lumia 710 is indicative of this fact. This phone is expected to give similarly priced Android phones a run for their money. Nokia is aware of the fact that a single product like the Lumia 710 will not establish its base in the U.S. Nokia needs a phone with features that are capable of competing against the beasts out there.
There is a lot of speculation surrounding such a phone, which is expected to be announced at the CES in less than a week. Rumours claim that this “big phone” will be the Nokia Ace (aka Nokia 900), which is expected to have AT&T supported LTE. Other realistic scenarios include the launch of the Lumia 800 designed for AT&T or even Verizon. Nokia is in dire need of a phone that will help its reclaim its lost pride in the U.S.
It requires a phone that is appealing on specs, software, appearance and most importantly performance. Nokia is closed to being branded as a manufacturer for third world companies, an acquired reputation which it hopes to change. One way or another it all comes down to the CES, where Nokia’s future will be decided. An aggressive strategy from Nokia’s side is imperative. Whether it is welcomed or not remains to be seen.