Amazon announced the presale availability of their Kindle touch screen activated eReaders in Wi-Fi and 3G formats in early October. After seeing their top two competitors, Kobo and Barnes & Noble, release touch screen activated eReaders before them, Amazon was quick to rectifiy that situation. Priced at $99 for the Wi-Fi only touch screen activated Kindle Touch eReader and $149 for the 3G Kindle Touch with Wi-Fi eReader, the devices were instantly popular, having been priced very competitively. Combined with the Kindle Fire Tablet PC, the Kindle Touch eReaders helped Amazon sell more than 1 million Kindle devices every week for the three weeks leading up to Christmas.
Buy the Kindle Touch starting at only $99
Most recently, the Kindle Touch Wi-Fi eReader was the second best selling on the entire Amazon retail website out of millions of items, and hundreds of thousands of consumer electronic devices. That is quite an accomplishment when you consider that Amazon is the largest online retailer in the world, and one of the top ten retail companies online or off-line. Support for the Amazon Kindle Touch ereader with Wi-Fi and 3G was boosted by the gifting of Kindle books, which was up 175% during the crucial Black Friday to Christmas day sales period over last year’s numbers. As can be expected, with record numbers of Kindle eReaders being sold, Christmas Day downloads have also shattered all of Amazon’s previous records, as those finding Kindle devices in their stockings downloaded applications, games and e-books to check out their new toys.
While no exact sales figures have been released, Amazon has been much more forthcoming this year than in past seasons. Usually, the online retailing giant would not offer guidance about their sales numbers. However, in a change of attitude, Amazon has been forthcoming about general sales numbers, if not exact figures. The Amazon Kindle Touch eReader models both offer special money-saving offers displayed on the home page and screen savers, but never in the middle of content, such as books, applications and games. Those money-saving special offers are usually Kindle-specific, but sometimes also pertain to other items in the Amazon marketplace.
Amazon has consistently made each successive Kindle eReader less expensive and more feature packed than the previous, and the Kindle Touch Wi-Fi and 3G eReaders are 8% lighter and 11% smaller than the Kindle 3, without sacrificing any of the 6 inch E-ink screen size. Amazon offers free and unlimited Cloud Storage for all Amazon content downloaded to the Kindle Touch, effectively giving the touchscreen activated eReaders the largest storage capability of any eReader available. Buy the Kindle Touch starting at $99.