The Amazon Kindle Fire has been revealed as the highest selling tablet at Best Buy, which underlines its fast rise in a market which is largely dominated by Apple’s iPad. The four models of the iPad, however, hold all the rest of the positions till the fifth spot, so it still appears to have a much bigger share of the market in terms of the overall sales. In the meantime, the Fire has established itself as the overall leader of the pack as the holiday season begins to gather pace, which proves that the strategy of Amazon in offering a very competitive and quality tablet device at a very affordable price is working at the moment.
The Kindle Fire which has marked Amazon’s entry into the tablet market is probably appealing to the customers for a number of reasons. It is priced at just $200, which is under half the price of the lowest costing model of the iPad, attracting customers who are budget conscious and who desire a tablet which is competitive but not as pricey as the Apple device.
Consumers may also be attracted to the Kindle Fire Tablet because of Amazon’s reputation as an established player in the online retail market for movies, books and media. Amazon is also offering the buyers of the Fire a free trial of the Amazon Prime service which allows the users of the Amazon tablet to stream TV shows, movies and access to thousands of eBooks for an annual fee of $80. The company is counting on the owners of the Fire to subscribe to the Prime service for subsidizing the device’s low cost.
Buy the Kindle Fire for $199.
The Apple App Store averaged just over 80 apps downloaded by every iPad, iPhone and iPod Touch users during this year. However, the users of the Apple products have to download and pay for applications one at a time, whereas the annual subscription fee of the Amazon service generates revenue irrespective of the amount of content that the users watch or download.
This financial strategy could help Amazon keep its sales coming in as the users who buy the Kindle Fire today will look for different ways in which they can utilize the device to its full potential in the upcoming months. The tablet started its sales for the holiday season by breaking the sales record for Amazon for a Black Friday. Learn more about Amazon’s tablet in our Amazon Kindle Fire Review.
