The release of the Kindle Fire might have made other companies worried they had more than one tablet to worry about other than the iPad. The sales numbers are in for Amazon.com’s Black Friday sales and it looks like the Kindle Fire is still the number one selling product on the site. Along with the Kindle Fire, all the Kindle devices sold more than four times more than what was sold on Black Friday in 2010. Those devices included the Kindle for $79, Kindle Touch for $99, Kindle Touch 3G for $199, and the amazing $199 Kindle Fire. The Kindle Fire is just about two months old and really has taken the tablet market by storm.
The Vice President of Amazon Kindle, Dave Limp, said that these numbers are on top of strong Black Friday deals from last year. He noted that many customers are buying more than one Kindle and the company expects that to continue throughout Cyber Monday, which is today. Cyber Monday is the Black Friday equivalent online with more deals for shoppers that weren’t able to get deals in local stores on Black Friday. Other stores like Target and Best Buy reported the Kindle sales as best-selling and hot for Black Friday, but did not elaborate further than that.
According to ComScore, online sales during the holidays should be up about 15 percent this year and it appears that sites like Amazon.com are really benefitting from that increase. Online sales from mobile devices were a hit on Amazon as well and a survey from Wakefield Research showed that 70 percent of mobile shoppers were expected to make more purchases from their smartphones and tablets this year. Exact order numbers were not released for Black Friday, yet, but when the Kindle Fire was released on September 28th, analysts say that Amazon took over 500,000 pre-orders for the Kindle Fire, so you can imagine what the overall numbers will look like.
Amazon took full advantage of the Black Friday traffic by giving customers plenty of deals to choose from. Some of the discounts included one for the Kindle DX, which was priced at $259 down from $379, was sure to catch the eyes of some customers. According to another report overall Black Friday spending was up 16.4 percent over 2010 and that was reported from the National Retail Federation.