Amazon Presells 95,000 Kindle Fire Tablets Day One, Pre-Order for $199!

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Rampant rumors and speculation have surrounded the Amazon Tablet PC lineup for months now. Previous to the launch two days ago of the Kindle Fire tablet presell on Amazon, all we knew was that Kindle was releasing a 7 inch and 10 inch tablet sometime soon. The Kindle Fire touch screen color tablet ends that speculation, and is available as a presell product for $199 on Amazon’s website. The physical tablet will begin shipping November 15, and to say that Amazon is happy with their day one sales is the understatement of 2011. Over 95,000 Kindle Fire tablets were sold on the first day of the presell launch.

Some speculation exists that the same problems that have plagued Amazon with their Kindle launches is going to rear its ugly head again with their Kindle Fire. The original Kindle eReader immediately sold out in 2007, and subsequent versions have also had the same supply problem. Figures are not available as to how many Kindle Fire tablets Amazon has in stock or is having built. Previous to this presell launch, rumors were pretty substantial that a $299 price tag would be attached to the 7 inch Kindle tablet when it was released. Offering a Tablet PC with multitouch gesture support, capacitive touch screen, dual core processor and Android operating system for $199 significantly lowers the retail pricing bar, and certainly played a large factor in moving 95,000 units the first day.

Amazon seems to be employing the same profitable marketing strategy with their Tablet PC lineup as they have employed and enjoyed with their Kindle and digital content marketplace. Traditionally, Amazon releases their hardware devices at barely over a breakeven point financially. Then the content they provide for those devices makes up for that lost capital with extremely high margins, but low cost to the consumer. Amazon is also pushing the fact that they allow for free Cloud storage via the Kindle Fire tablet, so the consumer in effect has limitless storage capability, which is not offered by the majority of tablet competitors.

While total technical specifications are incomplete, we do know that this is a Wi-Fi tablet, and has a microUSB port for charging and device access as well as a 3.5 mm headphone jack. The display offered is 1024 x 600 pixels on a 7 inch screen which is protected with a layer of Corning anti-scratch Gorilla Glass. A Texas Instruments OMAP4 dual core processing chip set is on board, and Amazon is including one free month of their Amazon Prime membership. Amazon Prime offers instant streaming of over 10,000 TV shows and movies, and also delivers free two-day shipping on any items ordered from Amazon’s retail website.  Pre-order the Kindle Fire tablet for only $199 to ensure you get one in the original shipment!

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2 Responses

  1. B&N is coming out with Nook Color 2 shortly that will have Netflix app among others. Kindle Fire is no more media tablet than even current Nook Color, most specs are the same, just a bit faster. Kindle Fire doesn’t have microSD slot that Nook Color has thus it is stuck with 6 GB usable internal storage unlike Nook Color that can get up to 32 GB card in. Nook Color still has the best on the market anti-glare coated screen that is better for reading/viewing outside. Also, current e-Ink Nook Simpletouch is still better designed than even the new Kindle Touch with battery lasting two months with ONE hour reading with Wi-Fi off thus it’s still twice as long as new Kindle’s two months with HALF and hour a day with Wi-Fi off. It looks like Kindle didn’t get any battery improvement in the new model. More, Kindle Touch still flashes black on each page turn while Nook Touch reduces the flashing by 80%. If you walk in with the Nook to Barnes & Noble store, you’re allowed to read ANY available eBook for free while in the store via free provided in the store Wi-Fi.
    Also, the prices that you hear around for the new Kindles are all for models that force you to look at advertisements. Normal units cost $30-50 more. For example, Kindle Touch goes for $139 that is the same as Nook Touch while Kindle Touch 3G goes for $189.

  2. I think the Fire will have isuses and will probably face a good number of returns the first month. The hype behind Fire is really that it is the first real Android challenge to the iPad. Unfortunately, when you look under the covers, it is far from the open platform and ecosystem that has been the key selling point for Android devices. The question is Will Android users adopt a closed platform and ecosystem? The 7 inch form factor has proven to be suboptimal for many of the things that one does on a tablet. Silk may be fast, but will people be willing to sell their privacy for cloud-enabled internet browsing? The irony is that Fire share very little that folks tout about the Kindle’s as an eReader. The Fire is actually the lesser option for reading if you were to compare it to the archetypical benefits of the Kindle. As a tablet, it lacks the storage needed to use the device anywhere and anytime. It assumes you will always use a wifi connection. iPad and Xoom users know this is not the case and the reason why they probably got the 3G or 4G versions. Mobile means access to content and services anywhere and anytime, not some places and sometime. Furthermore, the Fire inserts you into the Amazon world, not the Android world. Is that really better for Android fans than Apple? I certainly don’t see Fire differentiating itself from Kindle as better for purpose as a reader. These are all dynamics that will ultimately challenge the success of the Fire in my opinion. Lord knows the same dilemas have brought down many iPad challengers.

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