The Amazon Kindle Fire does not have any cameras, does not have a 10 inch screen, and does not have a lot of features that the best selling tablets previously demanded. It also doesn’t have the hefty $399 to $599 price tag that the best-selling seven and ten inch Tablet PCs carry currently. What it does have is sustainable initial sales growth at a massive level, something that no tablet has offered since the iPad or iPad 2.
According to e-mail marketing firm eDataSource, 95,000 units of the 7 inch color touchscreen initial tablet offering from Amazon have been presold from Amazon’s retail website. The Kindle Fire presell launch occurred simultaneously to Amazon’s announcement of three new eReaders retailing from $79 to $149 and has set of the tablet marketplace ablaze.
eDataSource employs a rather unique metric to “guess-timate” sales of the popular consumer-electronics product. They use a test group of over 800,000 e-mail inboxes which allows them to analyze e-mail receipts when a customer makes an online purchase. Tracking Kindle Fire receipts, as well as receipts for the three new eReaders, they arrived at the 95,000 unit estimate for the first 24 hour period after launch. The three new eReaders totaled approximately 25,000 units sold during that same time. The Kindle Fire is available for pre-order for $199.
And while sales estimates are fine, actual sales data is obviously more important and verifiable. The Cult of Android online blog site claims that they have verified sources which provided them with actual screenshots of the Amazon “internal inventory management system”which Amazon calls Alaska (Availability Lookup and SKU Aggregator). They claim those screen shots show that Amazon actually moved 254,074 Kindle Fires in the first five days of their launch. That number supports a sales average of over 2000 units per hour, and 50,000 per day. How big of a number is that?
Sustained growth of the Kindle Fire at that level puts the $199.00 seven inch color touchscreen tablet on a pace to beat the one month sales figures for both the iPad and iPad 2 tablets. And if we know anything about Amazon, we know that every attempt that has been made to confirm or deny the sales numbers is going to go unanswered.
The Cult of Android website also says their leaked data accounts for 20,249 of the new $99 Kindle Touch Wi-Fi and 12,467 units of the new Kindle Touch 3G pre-ordered during that time frame as well. And using a totally unverifiable search metric that could mean absolutely nothing, UK web searcher Experian Hitwise said the search term “Kindle Fire” is currently twice as popular as the term “iPad”.